This ad is cute, smart and funny. Keep in mind that Samsung is making it sound as if Voice navigation is a particular to their phones, when in fact it’s standard on all Android phones. It also pokes fun at the cult of Mac in a way that’s cute and non-offensive. Myself, I enjoyed the jab that every iPhone version looks like the previous year. I’m hoping that Samsung does an ad that mentions the lack of screen size options of the iPhone. With the iPhone, you get what they give you.