RIM Blackberry finally has a product that seems impressive, but is it too late for them to get back into the game after having annoyed so many die-hard users? Also, is a hot new virtual keyboard– and I am impressed by it – and camera be enough? How many apps will go along for the ride?
It’s impressive that RIM hasn’t given up, and I do like to rout for the underdog, but how many mobile OS options do consumers need? Android is great for the business user and general public and iOS seems to work well for the non-tech person, as does Windows Phone. Windows Phone is also great for the consumer that wants handset options (screen size, physical keyboard) and is afraid of anything that will become too tech centered, which sets it apart from iOS.
To get back into the game RIM will have to do more than just woo back lost customers. They need app developers that will help them offer all the major apps that the consumer is already using and won’t want to part with (Facebook, Twitter, PayPal, Square, Nook, Kindle, WordPress, Tumblr, Blogger, etc…). I wish them luck.