Apple is fighting a messaging war it cannot win | The Verge

Messaging is the social media of the future, which is why Facebook split its messaging portion into its own app and messaging apps have been talked about so much these days. It’s also why Google started doing some work on Hangouts–I wish they work on more of it, but that’s another story.

One of the things that struck me with this Verge article is how Apple is trying so hard to be exclusive at a time when Google is making its apps available cross platform and Microsoft is moving in the same direction. It’s not so much about the OS but about the services offered. I love Google Play Books and Play Music, so it’s nice to know that these services would be available to me if I did switch to iOS. I know that the chances of me making that switch are next to none, but I like that Google gives me these options.

Apple is fighting a messaging war it cannot win | The Verge


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